8 Reasons Your Small Local Business Needs A Blog
So you might be thinking that as a local small business you don’t need a blog. You might even think it’s a waste of time or resources. Let me tell you a little secret… that kind of thinking couldn’t be further from the truth.
A blog is probably the best marketing tool you can have in your business. Every day people in your area are searching for information to solve an immediate problem and a blog not only helps them solve that problem but it’s also a great way to deliver your value proposition. Not to mention the benefits it has on your branding efforts.
Still don’t believe me, and why should you at this early stage, just look at these benefits to having a small business blog
Why You Need A Small Business Blog
A Blog Helps Position You As An Authority
Your knowledge of your industry can be a huge benefit to your business in the service you provide. The more knowledge you have and the more you stay up on your industry the better service you can provide your customers. But how do your customers know that you know?
When you share your vast knowledge with your audience, say in a blog, you develop trust. They see you as someone who knows their stuff. A study showed that 81% of all online consumers trust the information they get from blogs. And when customers trust you the more likely they are to do business with you. And to trust you they need to know that you are an expert at what you do.
A Blog Can Help You Generate Leads
Because I know most small business owners want cold hard facts in how implementing a new strategy can benefit the bottom line check out this statistic: Small Business that blog gets 126% more lead growth that small businesses that do not blog.
Just let that sink in for a moment. What would you do if your leads grew by 126%? And all you have to do is write about your business and help your audience solve problems.
A Blog Can Set You Apart From Your Competition
A couple of decades ago we had the yellow pages as our main source for locating a business. If we needed a new roof we turned to the roofers heading and chose from a list of businesses that could serve our needs. Back then a business owner could either keep a standard listing or invest in a colorful and to help them standout.
Today it’s even harder to standout from your competition. It seems every small business nowadays has a website. It has become a cost of doing business. A couple decades ago you could get away without one. The same thing is happening with blogs. In a few years having a blog will be a part of doing business.
That means that today a blog is a great way to separate yourself from your competition. Not only does it bring in more leads and set you up as an authority but it’s the best way to deliver your value proposition to your customer.
A Blog Can Help You Rank Higher On Search Engines
SEO (search engine optimization) is the process of getting your business’ website to the first page of a search engine’s results. You and your competition are all vying for the coveted first spot and a blog can help you get there.
Search engines love blogs. They provide relevant and up to date information that search engines can serve up to audiences and boost their own credibility and authority. Google didn’t become the number one search engine by coughing up old and irrelevant information to their users. So to help them stay number one they reward websites that provide the best content.
A Blog Can Give You An Insight Into Your Customer
A blog is a great way to find out more about your audience and potential clients. Most blogging platforms have built-in analytics that can show what information your audience is devouring from your site. This allows you to produce more content that your audience likes, bringing in more readers, and producing more leads. The more you know about your audience the better you position yourself.
Your readers can also give you feedback on your blog and business by leaving comments on your posts and social media. A blog is also a great way to get feedback and testimonials from current clients.
A Blog Can Earn Money
Yep, you read that right. A blog is a great way to earn passive income from your website. You can monetize your small business blog in many ways including through affiliate marketing (promoting trusted products and services for a small commission), creating your own products (e-books, guides, workbooks), and through ads.
All of these can add up to big bucks for your business. Don’t believe me just google blog income report and see how many bloggers make 6 figure incomes every year. Am I saying you should devote yourself to blogging full-time? No, but a little extra revenue never hurt any business.
A Blog Can Boost Your Brand Image
When it comes to competing with big box stores and major national brands with their even bigger budgets to build brand recognition small businesses need an advantage. That advantage is being able to tell your unique story to your audience. Blogs are very cost effective at building brand recognition even on a local scale. You can tell your readers all about your value without having to compete with pricing. People love local businesses and want to do business with you so use a blog to give them a reason to choose you.
A Blog Can Boost Your Social Media
Do you ever find yourself struggling to find something to post on Facebook or Twitter? Are you tired of only posting the same content day after day?
A blog provides you with content to beef up your social media presence and engage a wider audience. If all you ever post to social media are your current promotions you’ll lose your audience. By posting your blog content you are providing value to your reader and driving more leads back to your website which in turn generates more leads. Win, win!
I think all of these reasons make a compelling argument as to why every small business needs a blog. If it can increase your leads, build brand recognition, create a passive income stream, and boost your social media engagement then why wouldn’t you start a blog.
As a bonus… A blog can be fun. Your blog doesn’t have to be stiff and filled with technical details, I don’t recommend this strategy. You don’t even have to blog 7 days a week, I don’t. But adding fresh new content that helps people can be amazingly rewarding and yes… fun.
If you own a small business do you already have a blog? If so leave a link below in the comments, because I love finding new blogs. And if you don’t have a blog already… what’s holding you back?
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